Leading automotive consultancy Berylls invests in equipment trading software platform Krank

  • News
  • November 2022

The consultancy-for-equity investment expands Krank’s online B2B equipment trading and networking software platform outside its construction base to the wider automobility industry.

Enterprise software-as-a-service solution Krank has announced that automobility management consultancy Berylls has taken a stake in the online B2B trading and networking software provider to accelerate its development.

Berylls now owns a stake in the U.K.-based technology platform in exchange for significant support in building Krank's business and organization.

The ultimate insiders

German headquartered Berylls is the go-to consultancy in the auto and mobility industry, helping major car and truck brands, as well as distributors, lease companies and automobility investors with strategy, performance, and change. Berylls’ UK managing director Arthur Kipferler helped broker the investment and is now an executive director of Krank. Speaking about the strategic partnership with Krank he said:

“The core of the Krank Enterprise concept is to offer customers their own branded marketplace, with Krank’s technology supporting transactions in the background. Krank’s unique technology and business model is truly disruptive in the vehicle trading industry. Not only can it enable remarketing transactions at much lower cost than incumbents, but it also gives sellers more data, and buyers more confidence.

“Krank has the ideal combination of clever technology meeting a real market need,” Kipferler continued. “Add in Berylls’ considerable resources and business-building skills and you get a powerful combination. We will also provide support to expand Krank’s organizational structure and commercial offering."

The potential to change an industry

Commenting on the strategic tie up Mark Turner, founder and CEO of Krank said: “Berylls is the ideal partner for Krank. Not only does it have the resources to quickly expand our team, it is also helping fine tune the commercial aspects of our offering. Having Berylls as a partner gives Krank an exciting long-term horizon, one where together we build a business that will have a positive impact on the industry.”

Arthur Kipferler, Berylls’ UK managing director,

and Executive Director, Krank

Sign in to your
Krank account

OR LOGIN WITH